Another point of friction is just little look and feel things. But if we turn that back on, we’re at great risk of people tracking our users. Are there any further steps to that that you think you have to do?īE: One of the steps we can’t take that some users want is the Google account system because they like sharing their data that way. Eich likens it to a loyalty club.įC: It’s very apparent that you’ve removed a lot of friction for people who are coming from Chrome over to Brave. So Brave is also building a cryptographic platform with the aim of helping consumers put payments in the pockets of their favorite publishers. As a result, pages load faster and more securely. But advertising is still publishers’ main means of getting paid for their content. So there’s some irony in the idea that Eich’s 21st century creation, Brave, spends much of its time blocking that JavaScript code. It’s also been a carrier for malware, and the de facto tool of ad-fraud artists. This process chews up system resources, drains battery power, and heats up your device. At the bottom of the window you can see your browser furiously parsing all those JavaScript instructions while you wait for your page to load.

JavaScript was later used by legions of ad-tech companies, Google and Facebook among them, to help manage the process of displaying targeted ads in your browser.

Back in 1995, he invented JavaScript–the browser code that makes websites interactive rather than static pages of text and images. Brave is built on the same open source Chromium browser framework that is the foundation of Chrome.īrave is the creation of Brendan Eich, a cofounder of Mozilla. The developers obviously went to a lot of trouble to remove as many friction points and trade-offs as possible for people coming over from Chrome, while keeping users safe from risky sites, ads, malware, and cookies that track you around the web. What’s the draw? The point of Brave is to look, feel, and act much like Google’s market-leading Chrome browser while still aggressively protecting the security and privacy of the user’s personal data.

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